The+Lazarus+Effect


 * [[image:redcampaign_holding.gif width="280" height="635" align="center"]] || AWARENESS CAMPAIGN:

The Lazarus Effect Campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day's worth of life transforming antiretroviral medication.

The campaign, directed by renowned photographer Brigitte Lacombe, features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.

We can also increase students' awareness by subtitling the video and inviting everybody to watch it. We'll be using dotsub.com ||
 * media type="custom" key="6110705" || **NOTES**

The kazoo is a wind instrument which adds a "buzzing" timbral quality to a player's voice when one vocalizes into it.

Bling (also bling-bling) is a slang term popularized in hip hop culture, referring to flashy or elaborate jewellery and ornamented accessories that are carried, worn or installed, such as cell phones or tooth caps. Often associated with rappers.

A Shirley Temple (also known as a Grenadine Lemonade) is a non-alcoholic mixed drink made with Sprite or 7 Up and mixed with grenadine syrup garnished with maraschino cherries and a slice of orange. Orange juice is often added, especially in Canada. It is often served to children dining with adults to let them share the experience of drinking a cocktail, which is why it is sometimes called a kiddie cocktail.

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 * media type="custom" key="6090047" || The campaign also includes a 30-minute documentary, **//The Lazarus Effect//**, which follows **the story of four people who were at death’s door and were brought back to life thanks to access to treatment**. The film premieres May 24 on HBO at 9 p.m. ET, on YouTube and Channel 4 in the U.K. **Check out the teaser on the left.** ||